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A Whiter Smile in 7 Days
Join Our Founding Members Community. Shape the Future.
Founding Member Perks
Exclusive Early Access - Be the first to get our products before they sell out.
Influence the Final Product -Your feedback decides what we launch.
A Free whitening guide from Dr. Peter Bonifatto - Vetted by a dentist
Out with the old
Traditional teeth whitening
Only fits your front six – Leaves out the rest
Zero relief for sensitivity - No backup plan
Overpriced & underwhelming – Big bucks, minimal results
In with the new
Why we’re better
Full Coverage, form-fit trays – Every tooth gets covered
Desensitizing solution included – So you can chill while you whiten
Pro results at a fraction of the cost – No clinic, no crazy bills
Exclusive Perks
Free Products
Score a chance to test our latest products on the house.
Free Whitening Guide
Vetted by Dr. Peter Bonifatto to ensure you get the most from our whitening.
First in line
Be the first in line for new products before they sell out.
My Story
I’m Dr. Peter Bonifatto, a Las Vegas-based dentist with over seven years of experience and more than 20,000 smiles transformed through general, cosmetic, and clear aligner treatments. Growing up, I was insecure about my teeth until braces and teeth whitening gave me the confidence I needed to change my life. That experience inspired me to become a dentist and help others feel the same transformation.
I’ve been recognized as one of Deluxe Version Magazine’s Top 20 Doctors of 2023 and awarded the 2024 Social Media Star Dentist by the Southern Nevada Dental Society.
Now, I’m on a mission to make teeth whitening better. I’ve created a science-backed whitening solution that tackles your whole smile—without inflated prices or disappointing results. Enter your email below to learn more and join the waitlist for a product designed to give you confidence you can see.
Our commitment to quality
FDA Registered Facility
Safety and compliance from the ground up
Made in the USA
Crafted under tip-tier standards
Dentist Designed
Created by a practicing dentist with 20,000+ smile transformations.
How it works
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Warm & Mold
Dip the tray in warm water then place it in your mouth and shape it to your unique smile.
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Fill & Fit
Use the syringe to place a small amount of whitening gel in the newly molded tray. Pop it in, and wait the directed amount of time.
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Remove & Restore
Take out the tray and rinse off any excess gel. Feeling sensitive? Fill the tray with our desensitizing solution for quick relief and an even more comfortable experience.
FAQ
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Nope. We only send occasional updates on our progress, exclusive perks, and launch details—no constant promo blasts.
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We’ll keep you in the loop with development news and sneak peeks. Once we’re ready to launch, you’ll be first to know (and first to save).
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Every whitening product can cause some level of sensitivity, but we include a desensitizing solution to help keep things comfy.
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Some people notice a brighter smile after just a few sessions, but exact timing depends on your starting shade and routine. We guarantee results after seven days or your money back.
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We include a handy shade guide in each kit, so you can measure your brightness boost session by session.
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Yes. For the first 24–48 hours, we recommend a “white diet”—rice, chicken, fish, milk, and water—to prevent re-staining. During this window, the pores of your teeth are still open, making them more susceptible to color absorption.
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We’re committed to helping you love your results. If you run into issues, just reach out, and we’ll make it right.
Join Our Founding Members Community. Shape the Future.
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Thanks for trusting us with your journey to a brighter, more confident smile. We promise to keep our emails clear, helpful, and completely spam-free. This is about empowering you—no fluff, no endless promotions. Soon, you’ll have the inside track on a whitening solution that’s genuinely built to work. Welcome aboard!